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Lunch Break Reads: January 21

Happy Hump Day!

Today we examine the high price of standing by your convictions. From a game warden who died protecting Florida’s birds to a high-ranking official navigating the pressure of political loyalty, these stories explore the thin line between duty and power. We also explore the massive tech network connecting three billion people and the struggle to save a beloved pantry staple.

Happy Reading,

Brett

The Bitter Southerner

At the dawn of the 20th century, the Florida Everglades was a lawless frontier where bird feathers were more valuable than gold. This "Plume Boom" fueled a Gilded Age fashion craze that pushed exotic species to the edge of extinction. Guy Bradley, a former hunter who became the first game warden in the United States, took on the dangerous mission of protecting these creatures. For a small pittance, he braved sweltering heat and hostile outlaws to patrol the mangroves.

In 1905, his commitment ended in tragedy when a poacher shot him dead during a confrontation. Bradley’s murder ignited national indignation and transformed him into a martyr for the natural world. This public outcry effectively ended the plume trade and inspired the federal laws that safeguard migratory birds today. His sacrifice remains a poignant reminder of the courage required to defend the defenseless.

Read here.

The New Yorker

What began in 2009 as a failed "status" app has evolved into a global nervous system for over three billion people. WhatsApp has moved beyond simple texting to become an "architecture of presence," facilitating what anthropologists call "phatic communion"—the constant, low-stakes social signaling that maintains human bonds. In many parts of the world, it is a "technology of life," relied upon for everything from government policy and disaster response to buying subway tickets and managing multi-generational family groups.

However, this ubiquity comes with significant power and peril. While its end-to-end encryption protects the "last honest place on the internet," the platform has also been a conduit for political manipulation and viral misinformation. As Meta now moves to fully monetize the service through AI-powered sales agents and "conversational commerce," the app is shifting from a private utility to a commercial gateway. For its users, WhatsApp has become an accidental, real-time diary of their lives, carrying the weight of half the world’s adult population in a series of digital pipes that never stop flowing.

Read here.

The Atlantic

Free for LBR Readers

Pam Bondi was once nicknamed "Pambi" by her Florida colleagues, a nod to her warm and approachable persona as a local prosecutor. Today, as U.S. Attorney General in 2026, that reputation has been replaced by a fierce and boundless loyalty to Donald Trump. Since taking office, Bondi has overseen a historic overhaul of the Justice Department, purging thousands of career officials and pivoting the agency toward the president’s personal interests.

Yet, this total alignment has brought her to a perilous juncture. She currently faces intense scrutiny over her failure to release millions of documents related to the Jeffrey Epstein investigation, a delay that has frustrated even her most staunch allies in the MAGA movement. As she balances the demands of the White House against mounting legal pressures and the ghost of her former reputation, observers are left to wonder: did Bondi sacrifice her core principles for a seat at the table of power? This profile examines the career of a woman who stopped saying "no" to the most powerful man in the world and the potential cost of that absolute allegiance.

Read here.

Last Time the Market Was This Expensive, Investors Waited 14 Years to Break Even

In 1999, the S&P 500 peaked. Then it took 14 years to gradually recover by 2013.

Today? Goldman Sachs sounds crazy forecasting 3% returns for 2024 to 2034.

But we’re currently seeing the highest price for the S&P 500 compared to earnings since the dot-com boom.

So, maybe that’s why they’re not alone; Vanguard projects about 5%.

In fact, now just about everything seems priced near all time highs. Equities, gold, crypto, etc.

But billionaires have long diversified a slice of their portfolios with one asset class that is poised to rebound.

It’s post war and contemporary art.

Sounds crazy, but over 70,000 investors have followed suit since 2019—with Masterworks.

You can invest in shares of artworks featuring Banksy, Basquiat, Picasso, and more.

24 exits later, results speak for themselves: net annualized returns like 14.6%, 17.6%, and 17.8%.*

My subscribers can skip the waitlist.

*Investing involves risk. Past performance is not indicative of future returns. Important Reg A disclosures: masterworks.com/cd.

The Wall Street Journal

Free for LBR Readers

For nearly a century, Kraft Mac and Cheese defined the American pantry, but the "Blue Box" is now struggling to keep its crown. Since 2022, Kraft’s market share has dropped from 45% to 39% as the brand faces a pincer movement: budget-conscious shoppers are turning to store brands while health-conscious millennials flock to premium upstarts like Goodles. This decline highlights a decade of underinvestment following the 2015 Kraft-Heinz merger.

Now, under new leadership and a looming corporate split, Kraft is attempting a massive pivot. The company has declared 2026 the "Year of Mac and Cheese," investing $60 million to overhaul recipes, introduce high-protein varieties, and launch sophisticated flavors like truffle and cacio e pepe. Whether this "cheesier" comeback can win back younger shoppers remains to be seen, but the struggle serves as a cautionary tale of how even the most iconic legacy brands can lose their lock on the American dinner table.

Read here.

The internet gives you everything and helps you understand nothing. The Lunch Break Reads Weekend Edition solves that problem. Every week we pick one theme that actually matters and build you a curated reading list that goes deep instead of wide. Underground book markets. Deep-sea mining's geopolitical consequences. The kind of stuff that makes you dangerous at dinner parties.

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