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LUNCH BREAK READS

FRIDAY, MAY 8, 2026

Happy Friday! I am looking forward to the weekend, but before we go, here are today’s Lunch Break Reads:

  • A marketing firm has been paying networks of fake accounts to manufacture viral moments for musicians, and the backlash is threatening to reset what authenticity in music even means.

  • Tens of thousands of Americans are spending winter on Bureau of Land Management desert land in Arizona because at $180 for seven months, it is the most affordable legal housing left.

  • A Willamette University historian has been teaching students born into the Trump era about the American far right, and what they are taking away is not what he expected.

  • A federal agent spent 15 months undercover as a taxidermist in a Colorado valley where his landlord was one of his targets and threatened to shoot him if he figured it out.

Brett

01 • ~13 Minute Read
The Atlantic Spencer Kornhaber
Music’s Next ‘Disco Sucks’ Moment Is Near
Music marketing firm Chaotic Good Projects boasted to Billboard that it pays networks of accounts to manufacture viral moments for artists, calling it an "arms race" for volume. The firm has worked with everyone from Justin Bieber to indie acts like Mk.Gee and Geese. Backlash was swift: singer-songwriter Eliza McLamb published a viral Substack mapping their influence; Wired called Geese's rise a "psyop." The tactic exploits TikTok's foundational promise that strangers on the internet share music they actually love. It is not the first time the industry has faked enthusiasm, and the backlash may reshape what authenticity means next.
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02 • ~15 Minute Read
Republic Joshua Jackson
The Desert Safety Net
For $180, a Bureau of Land Management permit allows seven months of legal camping in the Arizona desert outside Quartzsite. Tens of thousands of Americans use it each winter, and the composition is changing. Joshua Jackson spent time among them: Derek Hansler, a chef living on $10,000 a year after Covid ended his restaurant career; Stephanie Scruggs, managing terminal brain cancer on disability by keeping her expenses near zero; retiree Theresa Webster, trading campground volunteer work for a legal parking spot. LTVA permits more than doubled between 2019 and 2025. The BLM has proposed raising the fee to $600.
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03 • ~18 Minute Read
Western Edge Leah Sottile
The Age of No Innocence
Willamette University historian Seth Cotlar teaches a course called The Far Right in America: 1920-2020. Leah Sottile spent a semester with his students, most of them 18 to 22, for whom Trump is simply the only president they can remember. They hear George Wallace speeches and recognize the cadence immediately. One student, Tommy, describes moving from watching the Christchurch massacre on 4Chan at 15 to decorating his Zoom classroom background with a Nazi flag, before friendships pulled him back. Others describe school shooting drills they have never processed and futures they cannot picture.
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04 • ~45 Minute Read
Atavist Nick Davidson
Big Game
In 1987, U.S. Fish and Wildlife agent George Morrison moved to Fort Garland, Colorado, posing as a taxidermist named John Morgan. His landlord was a deputy sheriff who killed deer by spotlight and told him that if he turned out to be a fed, he would shoot him in a gut pile. A local named Fred Carson claimed to have killed 11 deer in one outing and finished wounded animals with an axe. Morrison documented 1,200 felonies across 15 months, including 13 tons of poached wildlife. On March 6, 1989, a convoy of 275 officers arrested 57 people before sunrise.
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